Privacy Policy
Last updated: 25 September 2026
This policy explains what personal data we collect when you visit denadaparis.com, place an order or sign up to our emails, why we use it and how to exercise your rights.
Who is responsible for your data?
Des Filles comme Des Fleurs, SAS (De Nada Paris brand), 47 avenue Kléber, 75116 Paris, contact@denadaparis.com.
What data do we collect?
- Identity and contact details: surname, first name, email address, telephone number, delivery and billing addresses.
- Orders: products purchased, personalisations (letters, words, names), amounts, purchase history, exchanges with our customer service.
- Payment: card details are processed directly by our payment providers; we do not have access to them.
- Customer account, if you create one.
- Emails and SMS: email address, telephone number where applicable, preferences and interactions with our messages (opens, clicks).
- Browsing: IP address, device and browser type, pages viewed, data from cookies and trackers (see below).
Why do we use it?
| Purpose | Legal basis |
|---|---|
| Processing and delivering your orders, managing returns and customer service | Performance of the contract |
| Keeping our accounts and meeting our tax obligations | Legal obligation |
| Preventing fraud and securing the website | Legitimate interest |
| Sending you our newsletter, new arrivals and offers | Your consent. For our customers, legitimate interest for products similar to those already purchased, with the option to opt out at any time. |
| Measuring website audience and personalising advertising | Your consent (cookies) |
| Improving our products, website and service | Legitimate interest |
Who receives your data?
Your data is intended for the De Nada Paris team and our service providers, solely to the extent necessary for their tasks:
- Shopify: website hosting, order management and payments (Shopify Payments, Shop Pay);
- Apple, if you pay with Apple Pay;
- La Poste and our shipping tool Sendcloud, for delivery;
- Klaviyo and Omnisend, for sending our emails and SMS;
- Weglot, for translating the website, and Instafeed, for displaying our Instagram feed;
- Make and Syncio, for automating order and stock management;
- Meta (Facebook and Instagram), Google and TikTok, only if you accept advertising cookies.
We do not rent or sell your data.
Transfers outside the European Union
Some of our service providers are located outside the European Union, in particular in Canada and the United States. These transfers are governed by an adequacy decision of the European Commission (Canada; US companies certified under the Data Privacy Framework) or by the European Commission's standard contractual clauses.
How long do we keep it?
- Orders and invoices: 10 years, to meet our accounting obligations.
- Customer data (account, purchase history): for the duration of the business relationship, then 3 years after your last purchase or your last contact with us.
- Newsletter and offers: until you unsubscribe, or after 3 years without any interaction from you.
- Cookies and trackers: 13 months maximum.
Your rights
You may at any time access your data, have it rectified or erased, restrict its use, request its portability, object to its processing (in particular for direct marketing, without having to give a reason), withdraw your consent and set out instructions on what happens to your data after your death.
To exercise these rights, email us at contact@denadaparis.com. We will reply within one month; if we have reasonable doubts about your identity, we may ask you for proof.
To stop receiving our emails, click the unsubscribe link included in each of them. For SMS, reply STOP.
If you believe your rights have not been respected, you may lodge a complaint with the CNIL (French data protection authority): 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, www.cnil.fr.
Cookies and trackers
When you visit, cookies and trackers may be placed on your device:
- Necessary (basket, security, language and currency choice): these do not require your consent.
- Audience measurement (visitor statistics): placed with your consent.
- Advertising and social media (Meta, Google, TikTok, Klaviyo): placed with your consent.
On your first visit, a banner lets you accept, refuse or customise these cookies. Refusing does not prevent you from using the website. You can change your choices at any time using the "Manage cookies" link at the bottom of the page.
Minors
Our website is not intended for children under 15. A minor under 15 must obtain the consent of one of their parents before sending us their data.
Security
We and our service providers implement appropriate technical and organisational measures to protect your data: encrypted connections, access restricted to those who need it.
Changes
We may update this policy. The date of the last update is shown at the top of this page.